logo_dynamic_creditDynamic Credit

Design with clarity in Dynamic Credit's complex world

Project info

Dynamic Credit is one of the leading and most successful European direct lending firms. Using fintech, it is providing a transparent and clear bridge between investors and borrowers, thus creating a better matching of savings and credit.

Period
2016
Client
  • Dynamic Credit
Collaborator
  • Durk Hattink
Disciplines
  • Art Direction
  • Research & Analysis
  • Branding & Identity
  • UX/UI/IA
  • Frontend Development
  • Craft CMS Implementation
dynamiccredit.com

Colors

Choosing the right colors makes you deliver the right tone or message to your customers. We chose blue as a base. Blue, the color of trust, strength, and reliability. Reflects loyalty, trustworthiness, patience and freedom.

#2F3590
#007ee5
#f9f9f9
#7B8994
#f1625d

Logotype and Branding

While the classical approach on the logotype and color palette pay tribute to the seriousness the brand, the boldness in the way it’s applied throughout the brand materials and website reflect that they are dynamic and restless entrepreneurs.

A user-friendly, mobile first, responsive experience.

If your site is good on a mobile device, it translates better to all devices. More important, though, is that the mobile-first approach is also a content-first approach. Mobile has the most limitations, screen size and bandwidth to name a few, and so designing within these parameters force you to prioritize content ruthlessly.

Real-time google analytics to show the visit count for an entry

Real-time google analytics to show the visit count for an entry

Intuitive control panel

Intuitive control panel

If you like my work

Drop me a line