Teamed up with Blue to design and build their branding and online platform.
Blue City Solutions (“blue”) is the global smart city coalition of coalitions that will help improve people’s lives in cities by testing, sharing and implementing the best scalable, replicable and interoperable solutions.
- Art Direction
- Research & Analysis
- Branding & Identity
- UX/UI/IA
- Frontend Development
- Craft CMS Implementation
We worked collaboratively with Blue through strategy of content, look & feel, and user-experience to create a cohesive and modern website.
The Start
Content is KING!
At the start of the design process, our ideas where blooming and required a lot of work. Wire-framing serves to establish the relationship between content and elements, allowing us to decide on the website’s structure without major consequence.
Colors & Style
Once we settled on the content design we started experimenting with color and texture to create a visual language that was unique to Blue.
Experimenting with visuals
in 2050 two thirds of the world’s population will live in cities
To highlight the urge to work on smart cities, we started experimenting ways to visualize the rapid and organic growth of cities. It resulted in an abstract, organic growing, ever expanding city. It was build in with javascript and canvas (see hero visual).
