Blue City Solutions

Teamed up with Blue to design and build their branding and online platform.

Project info

Blue City Solutions (“blue”) is the global smart city coalition of coalitions that will help improve people’s lives in cities by testing, sharing and implementing the best scalable, replicable and interoperable solutions.

  • Durk Hattink
  • Art Direction
  • Research & Analysis
  • Branding & Identity
  • UX/UI/IA
  • Frontend Development
  • Craft CMS Implementation

We worked collaboratively with Blue through strategy of content, look & feel, and user-experience to create a cohesive and modern website.

The Start

Content is KING!

At the start of the design process, our ideas where blooming and required a lot of work. Wire-framing serves to establish the relationship between content and elements, allowing us to decide on the website’s structure without major consequence.

Colors & Style

Once we settled on the content design we started experimenting with color and texture to create a visual language that was unique to Blue.


Experimenting with visuals

in 2050 two thirds of the world’s population will live in cities

To highlight the urge to work on smart cities, we started experimenting ways to visualize the rapid and organic growth of cities. It resulted in an abstract, organic growing, ever expanding city. It was build in with javascript and canvas (see hero visual).

Blue City Solutions

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